Mer än hälften tycker att deras vulva inte är perfekt. Men det finns bara en perfekt vulva. Din! Viva la vulva.

The coral reefs worldwide are facing a dire crisis, with their health in rapid decline. In response, the Mars cat food brand Sheba has initiated a bold restoration program in collaboration with AMV BBDO, Mars Sustainable Solutions, and the Sheba brand team. The program's inception was marked by the creation of a monumental word, "Hope," standing at a towering height of 35 meters. Positioned off the coast of Sulawesi in Indonesia’s Spermonde Archipelago, this word is not merely a symbol but a living billboard constructed using innovative Reef Stars structures, serving to underscore the urgency of the issue and the potential solutions available. Sheba has committed to restoring over 185,000 square meters of coral reefs globally by 2029, recognizing the critical importance of such efforts. Scientists warn that without intervention, up to 90% of the world’s reefs face the risk of extinction by the end of the century, potentially even as soon as 2043. This poses severe threats to various aspects of life, including food security, coastal protection, pharmaceutical discoveries, and the economic well-being of communities reliant on tourism, a sector crucial to Sheba as fish constitute a significant portion of its ingredients. The creative minds behind this initiative, including Clark Edwards, Andre Hull, Mat Scholes, Pieter Rossouw, Ricardo Porto, and Victor Bustani from AMV BBDO, have brought this vision to life. Documenting the installation process is a compelling documentary directed by The Glue Society’s Paul Bruty, encapsulating the journey of creating the "Hope" reef. Additionally, the launch commercial, directed by Murray Butler through Framestore, Weare17, The Glue Society, Indo Pacific Films, Flare Production, Make Me Pulse, W3, and King Henry, further amplifies the message. The "Hope Reef" installation is not only visible on Google Maps and Google Earth but also accessible underwater via Google Street View. Reef Stars have also inspired a unique visual identity, giving rise to an animated coral typeface for use across various platforms. In collaboration with Google, Sheba has established the "Channel that Grows Coral" on YouTube, with all ad revenue directed to the Nature Conservancy for coral restoration efforts. This marks a historic milestone as it is the first instance where an entire YouTube channel's earnings are dedicated to sustainability initiatives. The comprehensive campaign by AMV BBDO has been rolled out in eight key markets, spanning digital, social, Google Maps, OOH, e-commerce, influencer engagements, packaging, and in-store activations. Furthermore, Sheba has partnered with National Geographic, a renowned visual storyteller, to share the compelling narrative behind this groundbreaking initiative. AWARDS This campaign has been awarded by the following major festivals: - Cannes Lions 2022: Industry Craft Grand Prix, Media Grand Prix. CREDITS Client: Sheba (a Mars cat food brand). Agency: AMV BBDO London. Production Company: Framestore Pictures. Director: Murray Butler. Executive Producer: Helen Hughes. Senior Producer: Sophie Harrison. Line Producer: Hannah Critchley. Production Assistant: Benjamin Michell & Chloe Dunn. Chief Creative Officer: Alex Grieve. VFX CG Supervisor Hernan Llano VFX Supervisor Grant Walker Animation Superviso Fisher 2D Supervisor Michae Baker Editor: Carey Williams, Isabelle Slocombe. Asset Lead: Joel Best. Environment Lead: Bap Roy. Look Dev/Lighting: Le Campanha. Assets/Lighting: Timo Maron. Look Dev/Lighting: Lu Veronese. FX: Stephen Moroz, Rod Tebisx. Animation: Joe Kane a Gez Wright. Rigging: Robert Joosten. Layout: David Cattermole. Previs: Alex Jeremy. Comp: Manuel Rivoir. Texture: Florence Green. DMP: Baptiste Chauveau. Heiro: Jack Hubbard. Colour: Steffan Perry. Video copyright: Cannes Lions (canneslions.com) and The Work (lovethework.com).

Mit einem Tabubruch überzeugte die Aufklärungskampagne "Bloodnormal" von Libresse und AMV/BBDO, London, die Glass-Jury. Ihre Botschaft: "Women don’t bleed blue liquid, they bleed blood."

10,000 Londoners die prematurely every year due to toxic air. But this is an invisible killer. Unseen, ignored, and all the more deadly as a result. AMVBBDO and Central Office of Public Interest (https://www.centralofficeofpublicinterest.com) made Londoners care, by linking air pollution to something they do care about - property prices. addresspollution.org gives everyone in London an Air Quality Report for their address, showing its health and financial costs. Shocked homeowners could then demand action at a local and national level. The service launched with a multi-channel guerrilla campaign targeting the property industry. Main awards - Cannes Lions Health and United Nations Foundation Grand Prix 2021. CREDITS Client: Central Office of Public Interest London (UK), Humphrey Milles. https://www.centralofficeofpublicinterest.com Advertising agency: AMV BBDO London. PR: One Green Bean. Digital Production: HYD. Production Company: The Mill, Gorilla Gorilla Films, Untold Studios, OB Management, HYD. Chief Creative Director: Alex Grieve. Executive Creative Director: Nadja Lossgott, Nicholas Hulley. Creative Director: Toby Allen, Jim Hilson. Art Director: Scott Kelly. Copywriter: Ben Polkinghorne. Typographer: Mario Kerkstra. Designer: Mario Kerkstra. Executive Producer: Anita Sasdy. Account Handler: Rachel Dymond, Tessa Brisbane, Anna Holloway. Strategic Planner: Talitha Turbin. Data Analyst: Seth Shenbanjo. Digital Producer: Shail Mehta. Photographer: Harriet Phillips. Design Agency: AMV BBDO London.

Guinness' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.

Guinness 'Liberty Fields' advert featuring "ANAANA" by Cari Cari (www.musicapub.com)

Sainsbury’s Christmas advert, 1914. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago. This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together. The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present. To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM The chocolate bar is available while stocks last. Subject to availability. Excludes online. The Royal British Legion. Registered Charity No. 219279

Sometimes we need to act to maintain the Christmas spirit. At Currys PC World, we have everything you need to avoid those awkward festive moments. #SparetheAct SHOP: www.currys.ie

Sainsbury’s Christmas Advert, 2015. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing If you enjoyed the story, you can buy the beautifully illustrated book here: http://bit.ly/Mogs-Christmas-Calamity Every penny of the profit from sales of the book will be donated to Save the Children to be used towards improving child literacy in the UK Take a look behind the scenes of our 2015 Christmas advert: https://youtu.be/_TKU7U6jkY8

BING BONG! Depart the everyday, join us above the clouds and discover the joy of flying. Our new ad is here. https://www.virginatlantic.com/

Stories Are Waiting in Paris, London / Stories are Waiting in London Eurostar AMV BBDO Category: Film Award: Cannes Bronze Lion 2014

Check out the new Snickers TV ad where Mr Bean demonstrates that you’re not Kung Fu when you’re #hungry

A campaign by Snickers paying Katie Price and Rio Ferdinand to tweet reached millions of users...

MADE OF BLACK AMV BBDO London / BBDO SOUTH AFRICA Johannesburg

This commercial is courtesy BBDO West Africa. I am in no way associated with its scripting or production.

Watch how Pepsi shocked and delighted people with augmented reality stunt with their experiential campaign, back in 2014. The idea was to bring the unbelievable nature of the drink back to life with unbelievable events and it is amazing how they made it happen. Agency: AMV BBDO, OMD, Talon

In a media first, we are using real-time cyber attacks in the creative for our latest advertising campaign – CyberLive. Three ‘honeypot’ servers (the type of servers typically used by a small business) were set-up specifically for the campaign and the data from them feeds into live digital posters at prominent stations and roadside across 37 sites from London to Glasgow. Each time a cyber attack occurs, it triggers a pulsing red light on the poster, which gradually builds as further attacks occur and resets every 24 hours. The more attacks there are to the servers, the more the poster headline visually reacts.

Watch how we used AI to analyse the themes and structure of over 50 sci-fi novels to write our latest radio advert. https://www.hiscox.co.uk/business-insurance/cyber-and-data-insurance/one-step-ahead